About
A designer who builds with purpose
I'm Ayush Sangeeta — a Lead Graphic Designer blending creativity, technology and strategy into work that reaches millions.
I began as a photographer, learning to observe people, stories and culture. Moving into design, I grew interested in systems, stakeholders and impact at scale. Today my work spans public systems, media platforms and emerging technologies.
With a background in Information Technology, I bring a strong understanding of digital ecosystems and design systems. Modern design isn't only visuals — it's communication, emotion and experience.
Observation
Photography trained my eye to notice details, emotions and narratives.
Design
Design turns insight into experiences that are clear and purposeful.
Leadership
Leading projects aligns people, systems and outcomes toward impact.
Where I've worked
Lead Graphic Designer · WAVES OTT · Prasar Bharati
Creative lead for India's public-service OTT platform — key art, campaign systems and motion assets at national scale.
Senior Graphic Designer · Shubhra Viraj Edutech
Print and digital design across education campaigns and brand collateral.
Multi-disciplinary Designer · Sri Aurobindo Society — Rupantar
Print and digital design for education transformation programmes.
Multi-disciplinary Designer · Ministry of Rural Development
ICE Division — Samaveshi Vikaas portal & app, inaugurated by the Hon'ble Prime Minister.
Multi-disciplinary Designer · Sportskeeda
Communication material and advertising for a high-volume sports media brand.
UI/UX Designer · Indotechs Software
Mobile app redesigns alongside graphic and motion design.
Photographer · Vijayeesam Films
Visual storytelling and on-set photography across film projects.
Creative Designer · Headout
Produced and edited imagery for headout.com.
Multi-disciplinary Designer · Xero Hub
Print through digital design for a broad client range.
UI Designer · Ginger Webs
Concepts translated into usable, visually resolved interfaces.
Photographer · Ray=Out
Events, portraits and creative photography — an independent practice.
Education
Indian Institute of Technology, Madras
Advanced Certificate — UI/UX Design with Agentic AI & GenAI
2026
Sri Aurobindo Centre for Arts & Communication
Certificate — Graphic Design
2025
Dr. A.P.J. Abdul Kalam Technical University
B.Tech — Information Technology
2012 — 2019
Certifications
- —Typography: Hierarchy and Navigation
- —Designing with the Golden Ratio
- —AI Tools Workshop
- —Career Essentials in Generative AI — Microsoft & LinkedIn
- —Unlocking Creativity (Blinkist Summary)